With decades of experience in managing investments on behalf of Ultra-high Net Worth Individuals and Families, our asset managers handle clients’ financial portfolios and meet their wide-ranging wealth management needs. They also competently provide regular updates using consolidated performance reporting, keeping clients in the loop with useful market news and financial information.
Our Asset Managers are supported by the Operations team, consisting of individuals with wide experience in information technology, compliance, risk management and banking operations.
Shirley Crystal Chua
CEO and Founder
Shirley Crystal Chua is founder and CEO of Golden Equator, a group of independently managed companies covering fund management, business consultancy, a multi-family office, a fintech solution platform, and a technology and innovation business club.
In addition to founding Golden Equator, Shirley has successfully co-founded a series of businesses that include Asia Finance, a fintech solution platform, and SPECTRUM, a technology and innovation club.
Shirley also oversees Golden Equator’s wealth management arm—Golden Equator Wealth. As a trusted advisor for ultra-high net-worth families and individuals for over a decade, she has successfully leveraged her extensive networks and vast experience in the wealth management sphere to master the art of business architecture.
A Founding Partner of the Golden Equator Technology and Innovation Fund, she utilises her proficiency in the private equity, venture capital and fund management arenas to provide astute financial forecasting, and business planning for companies at different stages of their growth. Her strong entrepreneurial track record in developing business strategies as well as successfully incubating new businesses has led to her opinions being sought out by professionals across various industries.
Since its founding, Golden Equator has grown within and beyond the financial services industry since its founding, a testament to Shirley’s natural flair and aptitude for charting out the course of companies at different stages of their growth.
Deeply involved in entrepreneurial and startup communities, Shirley is highly regarded as a thought leader and proficient angel investor by both her peers as well as among industry experts. Always one to share her valued knowledge and expertise, Shirley participates extensively as a mentor and educator in various courses, conferences and events with an unwavering keen focus on innovation.
Shirley started her career at American Express International, before spending 8 years with Citibank across various positions. As a Director, she handled high net-worth clients from Asia and Europe, as well as mentored new bankers and supervised a team of experienced relationship managers. She also received numerous awards for her outstanding performance and contributions to the company, and was instrumental in the establishment of the bank’s branch at Paragon in Singapore.
Shirley graduated from National University of Singapore with a Bachelor of Arts and Social Sciences, majoring in Economics and Southeast Asian Studies.
Outside of work, Shirley enjoys trying out new recipes in the kitchen and often unwinds with a glass of red wine over rich conversations with friends.
COO and Co-Founder
Grace’s broad experience in client services, regulatory compliance, project management, as well as operational roles in global private banks and investment consultancy, positions her to manage the fast-growing business of Golden Equator Capital. Being part of the founding team of GEC gives her good perspective on the exciting and challenging journey of startup companies.
Grace leverages her ability to interact with and cater to a wide spectrum of cultural and team dynamics to successfully identify and align the company’s overall business goals.
Outside of work, Grace enjoys immersing in the beauty of other cultures, scenery and the varied experiences that visiting new destinations have to offer.
An experienced media, digital marketing and business strategist, Adam’s expertise lies in providing real-world guidance to a broad range of clients. From product development and business direction to go-to-market strategy, he works closely with growing businesses to streamline and smoothen their internal and external processes. Adam also brings to the Golden Equator Consulting team his branding prowess and aptitude for effective marketing solutions. A travel enthusiast, he has a realistic goal of visiting every country in the world – he has already ticked off over 80 of them.
Nyta Sofrianita Julia
Director, International Markets
In her two-and-a-half decades of experience in the financial industry, Nyta has held various roles across the corporate and consumer banking sectors in both Indonesian and foreign banks. She brings to the firm a deep understanding of her high-net-worth clients’ financial requirements, providing them with insightful investment advice as well as holistic wealth management solutions. A testament to her standing within the industry, she previously mentored The Complete Bankers (TCB), a programme committed to helping professionals build the skill sets required of a top-class banker. An avid foodie, Nyta enjoys experiencing culinary adventures through travelling to and exploring new destinations.
Grace brings to her role deep experience in investment advisory and client relationship management. She takes pride in delivering quality recommendations on numerous asset classes, leveraging on more than a decade of experience in handling High Net Worth portfolios. Prior to joining Golden Equator, she served international clients during her stints with various banks. In her free time, Grace enjoys a good game of tennis, and attending local cooking classes on her travels to exotic destinations.
Over the span of two decades in the financial services industry, Rosanna has successfully leveraged her extensive experience in global market products, providing exemplary investment advisory to private banking clients. During this period, she has displayed proficiency in increasing her clients’ assets under management and revenue. Her passions surround photography and travelling around the world with close friends.
Aryani leverages her wealth of experience gained over two decades in the financial services sector to provide her clients with professional portfolio advisory services, assisting her clients and their families in building their business legacy. She loves outdoor activities and being surrounded by nature while hiking, camping and rafting. She’s also highly committing to social work/causes, organising activities for children and teens in underdeveloped areas near Jakarta.
Prior to joining Golden Equator, Cecilia developed her career at various private banks, specialising in assisting clients to preserve their wealth through expert and efficient legacy planning. She leverages her extensive experience as well as approachable nature to strengthen professional relationships while meeting the financial needs of high net-worth clients. In her free time, she likes to clear her mind with a run or a good game of badminton.
Andreas brings to the company expert wealth management, sales and leadership skills, coupled with in-depth product knowledge within the financial services industry. His fluency in English, German, and Spanish also allows him to maintain fluid communication channels, liaising effectively with clients from around the world. An enthusiastic football fan, he also enjoys travelling, immersing himself and taking in different cultures around the world.
Goh Shi Hui
Associate, Wealth and Investments
Shi Hui started her career in the investor relations and operational areas of a real estate fund management company. Inspired by the role models in her life, she welcomes new challenges as she believes strongly that “life begins at the end of your comfort zone”. Her ‘growing wealth together’ approach sees her helping clients to advance their financial portfolios through a shared vision built on long-term relationships and commitment to delivering results. Being a huge Japanese food lover, she balances her calories through barre classes and any other activity that proves to be just as dynamic and upbeat.
Associate Director, Business Support
Karen works closely with the CEO to support and assist her in aligning overall organisation goals, and consults with Golden Equator’s portfolio companies on marketing and sales initiatives. With more than a decade in media agency experience, she is adept at advising clients on the successful and effective implementation of sponsorships and marketing partnerships. Outside of work, Karen enjoys her yoga sessions and indulging in an episode or two of the latest adventure/fantasy series on netflix.
Phuong works closely with the COO on matters relating to business management and operational requirements. Prior to joining the company, she was Senior Audit Associate at BDO LLP, the 5th largest accounting network globally. She brings to her position technical knowledge in auditing & compliance, and experience in working with clients from a wide variety of industries. When she is not practising with The Youth Choir, Phuong is both a movie buff as well as an aspiring painter.
Joan assists the COO in the organisation and delivery of the company’s business management and operational requirements. Joan’s keen eye for detail and sound communication skills also sees her supporting the investment team in the areas of fund establishment, investor onboarding, financial reporting and compliance.
Prior to joining Golden Equator, Joan accumulated a strong background in hedge fund administration with more than 6 years of experience navigating complex instruments such as fixed income, swaps, futures and options reconciliation as well as fund accounting. During her career at established fund services companies, Joan was a Supervisor and Team Lead who mentored junior accountants, while initiating process improvements to enhance the overall productivity of her teams.
In her most recent role with SS&C Technologies, Joan was selected to work on one of the largest funds in the company’s portfolio. She was also responsible for onboarding major clients and worked with high volume trading hedge funds.
Joan holds a Bachelor degree with Honours in Banking and Finance from University of London LSE, and was awarded the Claritas Investment Certificate by the CFA Institute.