“The rich are getting younger and in order to work with decision-makers, it’s important to understand that their profile is different from the patriarch driven style of functioning,” said Shirley Crystal Chua, founder and CEO of Golden Equator Wealth, a Singapore based MFO. She notes younger generations of wealthy people are comfortable using technology to access various financial services, and says family offices need to recognise and adapt to these changes by adjusting their offerings and service delivery models.
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